INTRODUCTION

Vodaworld Magazine is a 88-page, full colour quarterly magazine. The magazine is published by Interactive Africa for Vodacom and is the largest technology magazine in South Africa.

PRINT ORDER

The print order of Vodaworld Magazine is 1,066,000 copies per issue (ABC Audited).

EDITORIAL CONTENT

The editorial split of the magazine is currently 70:30 cellular/information technology: lifestyle. The cellular/IT features include handset reviews, the latest cellular technology reports, a pre-paid section, a corporate solutions and an Internet section. The lifestyle features include travel and sport. The competition pages give advertisers the opportunity to offer give-aways or special offers to Vodacom subscribers.

The publication also offers editorial for our younger reader, called Wireless 24.7; with interesting features like Funky Fone, CD reviews and much more!

PRICING

Vodaworld Magazine is free of charge and distributed to all Vodacom subscribers. Every single Vodacom Service Provider Company (VSPC) subscriber receives the magazine, giving advertisers direct access to the valuable Vodacom contract market. Subscribers who are with other service providers or who are prepaid users, but have specifically requested the magazine, also receives the publication. Network subscribers can also pick up Vodaworld from cellular outlets around the country. The remainder is sent to Phoneshops across the country.

ADVERTISING AND BOOKINGS

Advertising pages in Vodaworld Magazine are limited to 40% per edition. This is to avoid advertising clutter and ensure that advertisements appear in a true editorial environment.

RATES

FULL COLOUR

Full page        R52 500
Half Page       R43 000

SPECIAL POSITIONS

Outside Back Cover              R70 000
Inside Front Cover                R60 500
Advertorial                           R40 000

ADVERTISING SPECIFICATIONS

Material          PDF Format (Digital)
Cover             135gsm imported gloss mechanical art
Body               80gsm imported gloss mechanical art
Colours           process (cmyk)
Screen            300dpi

SIZE

FULL PAGE
Trim                273 x 200mm
Bleed              279 x 206mm
Type               250 x 185mm

HALF PAGE VERTICAL

Trim                273 x 98mm
Bleed              279 x 102mm
Type               250 x 90mm

HALF PAGE HORIZONTAL

Trim                136.5 x 200mm
Bleed              142.5 x 206mm
Type               98 x 185mm

BOOKINGS

Booking deadline 10th of the month preceding the cover month
Material deadline 16th of the month preceding the cover month

FREQUENCY

Autumn 2008:           March/April/May
Winter 2008:             June/July/August
Spring 2008:             September/October/November
Summer 2008:          December/January/February

DEMOGRAPHICS OF READERSHIP

1. 68% male
2. 60% married
3. 35% have Technikon/Training school education
4. 30% have University education
5. 82% are in the formal sector
6. 66% are between the ages of 26 – 45
7. 42% live in Gauteng
8. 63% speak English as a home language
9. 48% earn between 76 000 - 200 000 per annum
10. 74% have credit cards

(Knowledge Based Systems, 2007)

PSYCHOGRAPHICS OF READERSHIP

1. The most popular sport practiced by readers is golf.
2. The most popular sport watched is rugby, followed by cricket and soccer.
3. 70% of readers are connected to the Internet.
4. 68% of readers have entered a competition advertised in Vodaworld Magazine.

Vodaworld Magazine has established a track record with international and national advertisers as the country’s most highly focused, cost effective technology magazine.

VODAWORLD.CO.ZA

A digital version of the Vodaworld Magazine is available at www.vodaworld.co.za. The Internet site offers Internet users the most comprehensive online source of news and facilities for the mobile world through its archive of previous issues.

The website is fully managed by Interactive Africa. For more information regarding advertising opportunities, visit www.vodaworld.co.za

ADVERTISING BOOKINGS

Dale Cupido
Interactive Africa
T: +27 21 465 9966 | F: +27 21 465 9978 | W: www.interactiveafrica.com|
A: Level 3 Thebe Hosken House, 16 Mill Street, Oranjezicht, 8001, South Africa |
PO Box 7735, Roggebaai, 8012
Mobile: +27 82 378 8208
Email: dale@interactiveafrica.com

EDITORIAL

Andrew October
Interactive Africa
T: +27 21 465 9966 | F: +27 21 465 9978 | W: www.interactiveafrica.com|
A: Level 3 Thebe Hosken House, 16 Mill Street, Oranjezicht, 8001, South Africa |
PO Box 7735, Roggebaai, 8012
Mobile: +27 82 443 9983
Email: dale@interactiveafrica.com